The result is the user receives more relevant content which is better tailored to their preferences, a factor which helps drive future engagement. Thanks to technological advancement in this area, publishers can now identify their target audiences with greater accuracy and deliver content to consumers based on their previous activities and interactions. For many Americans, social networks have become hubs for finding news, media, and entertainment, and a third says social media platforms are their go-to source for finding new movies or TV shows. Today the number of internet users in the United States is only slightly higher than the number of social media users in the country, which means if they have internet, they most probably have social media profiles. Is media consumption ruled by algorithms? All in all, podcast users mainly turn to YouTube to stream their favorites, as video podcasts are growing in popularity. In general, those who don’t listen to podcasts say they have no time for it or can’t find anything new and useful in them. Podcasts are unsurprisingly also popular with younger consumers, while less than a quarter of 55-year-olds say they listen to this format each month. At the same time, just under 20 percent of Americans listen to owned music on a weekly basis. adults say they stream music at least monthly, while Gen Z and Millennials are the largest groups listening to music that way. Plagued by recession and rising inflation rates, video viewers are now reaching for cheaper visual entertainment solutions and turning to ad-supported video services.Īudio consumption is also highly digitalized On-demand audio streams dominate music listening in the United States. …and VOD is looking for the support of advertisingĬonsumer spending on subscription video-on-demand, once very dynamic, has been showing signs of slowing down. However, more than half of American TV households cut the cord in 2022. households have TVs, with the largest local television markets being New York, Los Angeles, and Chicago. The biggest fans of TV viewing, based on time spent, are 55-to-64 year-olds, those with Hispanic or Latino roots, and men.
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